A 3-year BBA pathway for students who want to understand business management while gaining exposure to artificial intelligence, machine learning concepts, automation, analytics, and applied projects.
This pathway blends business education with AI and machine learning exposure so students can understand how intelligent systems improve marketing, finance, operations, service, and decision-making.
BBA in AI & ML is designed for students who want a management degree with practical exposure to AI tools, machine learning concepts, analytics, automation, and business use cases.
Students learn how AI is changing business functions such as marketing, finance, operations, HR, customer experience, reporting, and decision-making.
The program is useful for students aiming for AI-enabled business roles, MBA in analytics or AI, startup roles, automation projects, and management careers where technology fluency matters.
The pathway begins with business foundations, adds AI/ML concepts and practical tools, then develops project work, internship exposure, and presentation-ready outcomes.
Start with business and AI literacy.
Learn management, communication, accounting, quantitative thinking, digital productivity, and the basics of AI in business.
Connect intelligence with operations.
Explore machine learning concepts, analytics, automation, AI tools, research methods, customer insights, and business process improvement.
Build AI-assisted projects.
Use capstone work, internship exposure, AI case studies, workflow automation, and presentations to demonstrate practical readiness.
This pathway is built for families who want their child to gain a recognised business foundation while also becoming comfortable with AI tools and technology-led work environments.
Send us a curious student. We will help shape a business learner who can use AI responsibly, think clearly, and adapt to future workplaces.
Students build a BBA foundation while gaining exposure to artificial intelligence, machine learning concepts, and modern digital workflows.
AI is becoming part of marketing, finance, HR, service, sales, operations, and management workflows across industries.
Students build confidence in prompt engineering, AI research, analytics basics, reports, presentations, and automation-style thinking.
Project work helps students convert AI concepts into business use cases, case studies, documentation, and presentation outcomes.
This course connects management education with AI literacy, machine learning concepts, business analytics, automation, and practical AI-assisted project work.
Students understand how AI works at a business level and how it can support productivity, research, reporting, and customer experience.
Learn core ML ideas such as data, patterns, predictions, classification, and business use cases without losing management focus.
Students continue to build accounting, marketing, finance, HR, operations, entrepreneurship, and communication ability.
Prompt engineering, AI research, automation thinking, analytics tools, and presentation workflows are introduced practically.
Projects help students demonstrate AI applications in marketing, finance, operations, service, and management decisions.
Students need business fundamentals plus practical exposure to AI tools, ML concepts, analytics, automation, and presentation workflows.
The first four semesters build strong business fundamentals across accounting, management, marketing, finance, entrepreneurship, HR, research, and soft skills. The third year focuses on internship and projects.
Support AI use case research, requirement documentation, workflow mapping, reporting, and solution coordination.
Assist teams in documenting repetitive workflows, improving processes, and applying AI tools for productivity.
Use AI tools for campaign ideas, content assistance, research, audience insights, reporting, and performance tracking.
Support process reporting, automation opportunities, data-backed improvements, and cross-functional coordination.
Work with support workflows, CRM insights, chat automation concepts, service reporting, and customer journey improvement.
Use the degree as a foundation for MBA in AI, business analytics, marketing technology, operations, or digital transformation.
Indicative growth stages for AI-enabled business support, analytics, marketing technology, process improvement, and automation coordination roles. Actual outcomes vary by project quality, tool fluency, internships, employer, city, and interview performance.
This pathway can support higher studies and certifications in AI for business, business analytics, product management, digital transformation, automation, and management consulting.
Explore the complete BBA program family at City College Jayanagar before you apply.
Build a strong base in accounting, management, business environment, marketing, HR, finance, entrepreneurship and business decision making.
View ProgramFor students interested in airline operations, airport management, ground handling, logistics, aviation finance and service industry careers.
View SpecializationBlend business, branding, digital campaigns, AI tools, creative strategy and design thinking for modern marketing careers.
View SpecializationFocus on business analytics, decision intelligence, AI concepts, data interpretation and data driven management roles.
View SpecializationFor students who want to understand AI applications, automation, intelligent business systems and machine learning in management.
Current ProgramDesigned for students interested in planning, coordination, leadership, project delivery, business operations and management execution.
View SpecializationUse this quick guide to match student interest with the right program direction.
Best for students who want a broad business administration degree with strong management fundamentals.
Best for students interested in airports, airlines, logistics, travel operations and aviation business.
Best for students who like branding, creative campaigns, content, AI tools and digital marketing.
Best for students who like analytics, dashboards, insights, data and business intelligence.
Best for students who want to understand smart systems and AI applications in business.
Best for students who enjoy leadership, coordination, execution, timelines and business operations.
It is a BBA pathway that combines business administration with exposure to artificial intelligence, machine learning concepts, automation, and AI-enabled business workflows.
Students interested in business, AI tools, automation, analytics, marketing technology, operations, startup work, or MBA pathways can consider this course.
It is primarily a business degree with AI/ML exposure. Students can gradually learn technology concepts through practical business use cases and projects.
Students can contact the admissions team or submit the enquiry form to receive updated fee details, scholarship guidance, and counselling support.
Yes. Counselling helps students and parents understand course fit, career options, higher study pathways, and the admission process.
The curriculum focuses on management, communication, finance, marketing, data literacy, AI tools, machine learning concepts, automation, projects, and internship exposure.
Yes. Students can work on AI-assisted business use cases, automation ideas, analytics projects, and presentations.
Yes. It supports MBA pathways in AI, business analytics, digital transformation, marketing technology, and product management.
Students can prepare for AI business analyst trainee, business automation associate, marketing AI executive, operations analyst trainee, and customer experience roles.
Yes. Students receive support through internships, projects, communication training, resume guidance, interview preparation, and company-connect activities.
Students should build AI tool fluency, communication skills, project documentation, business analysis ability, and practical presentations.
City College Jayanagar is located in Jayanagar, Bengaluru, a well-connected area with access to public transport, residential neighbourhoods, coaching hubs, and business opportunities.
The campus supports learning through classrooms, academic resources, library access, student support systems, workshops, business activities, and practical learning spaces for projects and presentations.
Students can benefit from workshops, seminars, cultural activities, entrepreneurship activities, communication practice, peer learning, and career-oriented sessions.
BBA in AI & ML at City College Jayanagar | Admissions Open 2026 | Apply now to start your journey in business, AI tools, automation, projects, and internships.
Apply now to City College Jayanagar. Submit your details to get a callback for fees, eligibility, and seat availability.