BBA at City College Built for the business decade.
Choose a career-focused BBA pathway in management, aviation, AI marketing, design, data science, machine learning and project management.
One business degree. Multiple career directions.
Start with strong management fundamentals, then move toward the specialization that fits your ambition.
A refined BBA pathway for students who want a serious business career.
The BBA program family at City College Jayanagar gives students a strong academic base in business administration while allowing them to choose a specialization that matches the current industry market. Students can explore management, finance, marketing, HR, aviation, AI, data science, project management and digital business thinking.
Business foundation with practical exposure
Designed for students who want classroom learning, presentations, business tools, projects and career readiness in one complete undergraduate path.
Choose the BBA route that matches your future.
Each specialization card points to its detailed program page. This page can work as the main BBA index page on the City College website.
BBA Regular
Build a strong base in accounting, management, business environment, marketing, HR, finance, entrepreneurship and business decision making.
View ProgramBBA in Aviation
For students interested in airline operations, airport management, ground handling, logistics, aviation finance and service industry careers.
View SpecializationBBA in AI Marketing & Design
Blend business, branding, digital campaigns, AI tools, creative strategy and design thinking for modern marketing careers.
View SpecializationBBA in AI & Data Science
Focus on business analytics, decision intelligence, AI concepts, data interpretation and data driven management roles.
View SpecializationBBA in AI & ML
For students who want to understand AI applications, automation, intelligent business systems and machine learning in management.
View SpecializationBBA in Project Management
Designed for students interested in planning, coordination, leadership, project delivery, business operations and management execution.
View SpecializationNot sure which BBA to choose?
Use this quick guide to match student interest with the right program direction.
BBA Regular
Best for students who want a broad business administration degree with strong management fundamentals.
BBA in Aviation
Best for students interested in airports, airlines, logistics, travel operations and aviation business.
BBA in AI Marketing & Design
Best for students who like branding, creative campaigns, content, AI tools and digital marketing.
BBA in AI & Data Science
Best for students who like analytics, dashboards, insights, data and business intelligence.
AI and Machine Learning
Best for students who want to understand smart systems and AI applications in business.
BBA in Project Management
Best for students who enjoy leadership, coordination, execution, timelines and business operations.
Designed for academic depth and career clarity.
Strong foundation
Students begin with the core skills needed for business administration and management careers.
Future-ready options
Specializations reflect current student demand across AI, data, aviation, marketing, design and project management.
Practical exposure
Projects, business tools, presentations and placement preparation help students move beyond theory.
Start your BBA journey at City College Jayanagar.
Explore the specialization pages and choose the program that fits your future in business, aviation, AI, marketing, data or project management.
Explore All BBA Programs