BBA In Digital Marketing – Bachelor of Business Administration in Digital Marketing

The course is designed to give students a solid foundation in digital marketing concepts such technological platforms, SEO/SEM, social and web analytics, the landscape of digital advertising, and new media approaches for customer engagement.
The BBA Digital Marketing Course gives students a thorough understanding of how to develop and execute an e-business while promoting their products on well-known search engines and other social media platforms. It is intended to provide a practical grasp of digital content creation for society and enterprises, as well as how it fits into a larger marketing framework.

Program Specific Outcome

● Develop the necessary business savvy so that students can comprehend the essential business processes and spot business possibilities for effective business management.

● Obtain management-related information and abilities to comprehend business issues and create solutions.

● Understand managerial difficulties, concerns, problems, and business possibilities in a global business setting by demonstrating critical thinking skills.

● To achieve long-term corporate success, develop ethical sensitivity when making decisions.

Value Add Programs

● Data Analytics using Python

● Certified Course in Digital Marketing

● Hands-on Training in Web & IoT Technologies

● Introduction to Accounting and Investment

● Brand Management

● Personal Tax Planning

● Entrepreneurship and Small Business Management

● Microsoft Excel Certification

BBA- MAJOR CORE AREAS OF SYLLABUS AS PER BANGALORE UNIVERSITY

Career Opportunities

● SEO Executives

● SMM Executives

● Digital Business Marketer

● Content Marketing Strategist

● Digital Marketing Strategist

● Social Media Executives

● Marketing Analytics Executives

● Customer Care Executive

Scholarships for this Program

● CCJ Students Scholarship: Students with 70%or more are eligible for this Scholarship, depending on the percentage merit, Scholarship will be provided.

● Deference & State Police Scholarship: Child of Defense and State Police, scored a minimum of 70% are eligible for this Scholarship

● Sports Scholarship: International/National level medalist gets complete educational fees wavier for the entire program under this Scholarship, other sports scholarship available.

See scholarship in details

Technology Based Programs

• MS Office
• MS Excel
• Digital marketing
• Tally ERP
• Data analytics
• SAP
• SPSS
• Six Sigma
• SCM

General Value Added Programs

• Industrial visit
• CSR activities
• Life style management
• Out bound training
• Management fest
• EDP
• Leadership
• Team building through sports
• Seminar
• Workshop
• Conference
• Job fairs
• Exhibitions

UG Courses: Karnataka PU Board Students

UG Courses Other than Karnataka PU Board (ie.CBSE/ICSE/Sate Boards etc.)

UG Courses : Foreign Nationals