BBA In Digital Marketing – Bachelor of Business Administration in Digital Marketing
Management Education
The course is designed to give students a solid foundation in digital marketing concepts such technological platforms, SEO/SEM, social and web analytics, the landscape of digital advertising, and new media approaches for customer engagement.
The BBA Digital Marketing Course gives students a thorough understanding of how to develop and execute an e-business while promoting their products on well-known search engines and other social media platforms. It is intended to provide a practical grasp of digital content creation for society and enterprises, as well as how it fits into a larger marketing framework.
Program Specific Outcome
● Develop the necessary business savvy so that students can comprehend the essential business processes and spot business possibilities for effective business management.
● Obtain management-related information and abilities to comprehend business issues and create solutions.
● Understand managerial difficulties, concerns, problems, and business possibilities in a global business setting by demonstrating critical thinking skills.
● To achieve long-term corporate success, develop ethical sensitivity when making decisions.
Value Add Programs
● Data Analytics using Python
● Certified Course in Digital Marketing
● Hands-on Training in Web & IoT Technologies
● Introduction to Accounting and Investment
● Brand Management
● Personal Tax Planning
● Entrepreneurship and Small Business Management
● Microsoft Excel Certification
BBA- MAJOR CORE AREAS OF SYLLABUS AS PER BANGALORE UNIVERSITY
| Ist Year BBA | |
| First Semester | Second Semester
|
| Fundamentals of Accounting | Financial Accounting |
| Business Organization and Environment | Quantitative Methods for Business-II |
| Quantitative Methods for Business-I | Organizational Behaviour |
| Management Process | Production and Operations Management |
| IInd Year BBA | |
| Third Semester
|
Fourth Semester
|
| Soft Skills for Business | Business Research Methods |
| Corporate Accounting | Marketing Management |
| Human Resource Management | Financial Management |
| Business Regulations | Service Management |
| Corporate Environment | Banking Regulations and Operations |
| Business Ethics | Cost Accounting |
| IIIrd Year BBA | |
| Fifth Semester
|
Sixth Semester
|
| Entrepreneurial Management | International Business |
| Computer Application in Business | E-Business |
| Investment Management | Income Tax |
| Management Accounting | Strategic Management |
| Electives | Electives |
| Electives | |||||
| Finance | Marketing | Human Resource | |||
| V Sem | VI Sem | V Sem | VI Sem | V Sem | VI Sem |
| Advanced Financial Management | International Finance | Consumer Behaviour | Brand Management | Employees Welfare & Social Security | Organizational Change & Development
|
| Financial Markets & Services | Stock & Commodity Market | Advertising & Media Management | Retail Management | Strategic HRM | Compensation Management |
Career Opportunities
● SEO Executives
● SMM Executives
● Digital Business Marketer
● Content Marketing Strategist
● Digital Marketing Strategist
● Social Media Executives
● Marketing Analytics Executives
● Customer Care Executive
Scholarships for this Program
● CCJ Students Scholarship: Students with 70%or more are eligible for this Scholarship, depending on the percentage merit, Scholarship will be provided.
● Deference & State Police Scholarship: Child of Defense and State Police, scored a minimum of 70% are eligible for this Scholarship
● Sports Scholarship: International/National level medalist gets complete educational fees wavier for the entire program under this Scholarship, other sports scholarship available.
Technology Based Programs
- MS Office
- MS Excel
- Digital marketing
- Tally ERP
- Data analytics
- SAP
- SPSS
- Six Sigma
- SCM
General Value Added Programs
- Industrial visit
- CSR activities
- Life style management
- Out bound training
- Management fest
- EDP
- Leadership
- Team building through sports
- Seminar
- Workshop
- Conference
- Job fairs
- Exhibitions
UG Courses: Karnataka PU Board Students
| 01 | SSLC / 10th Marks Card Original | |
| 02 | 12th/ PUC Marks Card Original | |
| 03 | Transfer Certificate Original | |
| 04 | Adhaar Card Xerox | |
| 05 | Photos 6 PP Size | |
| 06 | Caste/Income Certificate | Not Mandatory |
| 07 | College Application Form |
UG Courses Other than Karnataka PU Board (ie.CBSE/ICSE/Sate Boards etc.)
| 01 | SSLC / 10th Marks Card Original | |
| 02 | 12th/ PUC Marks Card Original | |
| 03 | Transfer Certificate Original | |
| 04 | Adhaar Card Xerox | |
| 05 | Photos 6 PP Size | |
| 06 | College Application Form |
UG Courses : Foreign Nationals
| 01 | SSLC / 10th Marks Card Original | |
| 02 | 12th/ PUC Marks Card Original | |
| 03 | Transfer Certificate Original | If Available |
| 04 | Pass Port/VISA Xerox | |
| 05 | Medical Fitness Certificate | |
| 06 | Photos 10 PP Size | |
| 07 | Eligibility Application | |
| 08 | College Application Form |
Course Features
3 year full time program
Eligibility: 10 + 2
Dual Specialization
Electives in Final Year
Value Added Programs
Soft Skills Courses
Intercollegiate Sports, Fests and Cultural
Student Forum and Clubs
Industrial Visits
Guest Lectures from Experts
Seminars and Conferences
Internships
100% Placement Support
Top BBA in Digital Marketing College in Bangalore
